SMX – New York
This session is a Google Analytics clinic, where participants can ask questions about Google Analytics implementation, settings and reports and get advice from me.
Location: New York, USA Date: October, 2012 For More Information
SMX – London
In this presentation I will focus on how to use an important Google Analytics feature: Custom Variables. I will go over quickly on how to implement it, use cases and business values of this feature.
Location: London, UK Date: May, 2012
SMX – Israel
In this presentation I will focus on what I think is the most important and less understood feature on Google Analytics: Custom Variables. I will go over quickly on how to implement it, use cases and business values of this feature.
Location: Jerusalem, IL Date: January, 2012
Google Engage Event
In this presentation, delivered at Google Engage (an event produced by Google for SEM agencies), I presented a 3 hour training on Google Analytics advanced implementation. I went over campaign tracking, multiple domain tracking, ecommerce tracking, Event tracking and Custom Variables using Google Analytics.
Location: Tel Aviv, IL Date: May, 2011
In order to improve online customer experience, the following techniques are especially important: Segmentation, Testing and Targeting. Segmentation is essential in order to understand how your customers are grouped and what each group likes and dislikes about your site. Testing helps to fine tune your efforts and understand what is better for each group. And Targeting provides a way to constantly deliver a customized experience to your visitors. In this presentation I discuss how to use those three techniques in order to provide the best experience to your customers while optimizing website profits.
Location: Tel Aviv, IL Date: April, 2011
Google Analytics Insights
In this presentation I discuss the reasons why everyone should be testing. I provide a brief overview of the AB and Multivariate testing techniques and show how to create a website optimizer test. In addition, I provide tips on what to test and how to get up and running with Website Testing.
Location: Tel Aviv, IL Date: March, 2011
SphinnCon – Israel
In this presentation I discussed the importance of segmenting website traffic and creating tests for each segment. This technique is very important when it comes to optimizing customer experience and website performance.
Location: Jerusalem, IL Date: January, 2011
On this presentation, delivered at Benchmark Capital offices in Israel, I discussed Segmentation, Testing and Targeting. How to use those techniques in order to boost website results.
Location: Herzelya, IL Date: August, 2010
In this presentation I discussed the power of web analytics together with Itai Levitan. Web analytics and conversion optimization are probably the biggest untapped opportunities within online marketing, particularly in a time of economic downturn. Within this GarageGeeks session, we went over the best practices and new developments in measurability, user behavior analysis and proven conversion rate tactics.
Location: Holon, IL Date: March, 2010
SphinnCon – Israel
On this presentation I discuss the importance of integrating all marketing efforts and, specifically, website targeting and SEO. I go over good and bad examples and finish with a short review of the available tools.
Location: Jerusalem, IL Date: January, 2010 For More Information
eMetrics Summit – San Jose
Search engine optimization is the art and science of creating a more findable website – but that’s only the beginning. In a world of customized interactions with search engines, where place, language, and customer behavior have strong influence over search results, it becomes increasingly important to account for SEO profitability. In this presentation I discuss how to measure SEO value, techniques for improving SEO campaigns, improving keyword targeting and boosting SEO profitability.
Location: San Jose, USA Date: April, 2009 For More Information
eMetrics Summit – Toronto
This presentation shows different applications of User Generate Content, its consequences, audience, and financial aspects. Two case studies were presented on how to measure UGC using text mining tools.
Location: Toronto, CA Date: March, 2008 For More Information
eMetrics Summit – Washington DC
How can you measure User Generated Content (UGC) and decide that it is working for you? In this presentation I discuss three important categories of analysis to develop when it comes to UGC: quantity of content (increases traffic and crawlable content), content linkability (increases engagement), and content strength (content containing targeted keywords that will be crawled by search engines and indexed highly). Adding content is not enough, it is highly important to analyze how this strategy influences the site findability through search (and its quality), and the improvement in site engagement as a consequence of UGC.
Location: Washington DC, USA Date: October, 2007