Previous Events

REMIX Summit: London 2013

REMIX is a forum where creative leaders from different sectors can exchange insights, ideas and work together towards common goals. I will deliver a workshop on the basics of measurement and optimization using Google Analytics.

 

Group Search Marketing Academy – Turkey 2013

Group Search Marketing Academy – Turkey 2013

In this presentation Daniel will talk about measuring the full customer journey: how to build a holistic measurement that considers multi-platform, multi-channel and multi-device interaction with customers.

 

Location: Istanbul, TR Date: November, 2013 For More Information

Smarter Travel Analytics Europe

Smarter Travel Analytics Europe

I will be delivering a Google Analytics Travel Masterclass: exploring data, analytics and performance strategy for the European travel industry.

 

Location: Berlin, DE Date: November, 2013 For More Information

Marketing, Mobile & Social Media Travel Summit

Marketing, Mobile & Social Media Travel Summit

The presentation is about placing Analytics at the heart of Travel companies’ Marketing Strategy

 

Location: Amsterdam, NL Date: October, 2013 For More Information

eMetrics Summit – London

eMetrics Summit – London

This session is a Google Analytics clinic, where participants can ask questions about Google Analytics implementation, settings and reports and get advice from me.

 

Location: London, UK Date: October, 2013 For More Information

Think Digital with Google

Think Digital with Google

In this presentation I will discuss the new capabilities available in Google Analytics with Universal Analytics. I will discuss how to use the Measurement Protocol, Dimension Widening and Cost Data Upload.

 

Location: Dublin, IE Date: October, 2013 For More Information

Super Search Oslo

Super Search Oslo

In this presentation I talk about measuring the full customer journey: how to build a holistic measurement that considers multi-platform, multi-channel and multi-device interaction with customers. He will also give you an exclusive insight in how Google Analytics Premium, a lean mean muscle machine, sets your business up for analysis – further, deeper and more advanced than you could ever dream of in order to reach even higher goals.

 

Location: Oslo, Norway Date: October, 2013 For More Information

Google BrainTrust 2013

Google BrainTrust 2013

In this presentation I discussed the future of measurement and three of the biggest challenges for businesses: holistic measurement, marketing attribution, and active measurement

 

Location: London, UK Date: September, 2013 For More Information

SMX – New York

SMX – New York

This session is a Google Analytics clinic, where participants can ask questions about Google Analytics implementation, settings and reports and get advice from me.

 

Location: New York, USA Date: October, 2012 For More Information

SMX – London

SMX – London

In this presentation I will focus on how to use an important Google Analytics feature: Custom Variables. I will go over quickly on how to implement it, use cases and business values of this feature.

 

Location: London, UK Date: May, 2012 For More Information

SMX – Israel

SMX – Israel

In this presentation I will focus on what I think is the most important and less understood feature on Google Analytics: Custom Variables. I will go over quickly on how to implement it, use cases and business values of this feature.

 

Location: Jerusalem, IL Date: January, 2012

Google Engage Event

Google Engage Event

In this presentation, delivered at Google Engage (an event produced by Google for SEM agencies), I presented a 3 hour training on Google Analytics advanced implementation. I went over campaign tracking, multiple domain tracking, ecommerce tracking, Event tracking and Custom Variables using Google Analytics.

 

Location: Tel Aviv, IL Date: May, 2011

Alpha Geeks

Alpha Geeks

In order to improve online customer experience, the following techniques are especially important: Segmentation, Testing and Targeting. Segmentation is essential in order to understand how your customers are grouped and what each group likes and dislikes about your site. Testing helps to fine tune your efforts and understand what is better for each group. And Targeting provides a way to constantly deliver a customized experience to your visitors. In this presentation I discuss how to use those three techniques in order to provide the best experience to your customers while optimizing website profits.

 

Location: Tel Aviv, IL Date: April, 2011

Google Analytics Insights

Google Analytics Insights

In this presentation I discuss the reasons why everyone should be testing. I provide a brief overview of the AB and Multivariate testing techniques and show how to create a website optimizer test. In addition, I provide tips on what to test and how to get up and running with Website Testing.

 

Location: Tel Aviv, IL Date: March, 2011

SphinnCon – Israel

SphinnCon – Israel

In this presentation I discussed the importance of segmenting website traffic and creating tests for each segment. This technique is very important when it comes to optimizing customer experience and website performance.

 

Location: Jerusalem, IL Date: January, 2011

Benchmark Capital

Benchmark Capital

On this presentation, delivered at Benchmark Capital offices in Israel, I discussed Segmentation, Testing and Targeting. How to use those techniques in order to boost website results.

 

Location: Herzelya, IL Date: August, 2010

GarageGeeks

GarageGeeks

In this presentation I discussed the power of web analytics together with Itai Levitan. Web analytics and conversion optimization are probably the biggest untapped opportunities within online marketing, particularly in a time of economic downturn. Within this GarageGeeks session, we went over the best practices and new developments in measurability, user behavior analysis and proven conversion rate tactics.

 

Location: Holon, IL Date: March, 2010

SphinnCon – Israel

SphinnCon – Israel

On this presentation I discuss the importance of integrating all marketing efforts and, specifically, website targeting and SEO. I go over good and bad examples and finish with a short review of the available tools.

 

Location: Jerusalem, IL Date: January, 2010 For More Information

eMetrics Summit – San Jose

eMetrics Summit – San Jose

Search engine optimization is the art and science of creating a more findable website – but that’s only the beginning. In a world of customized interactions with search engines, where place, language, and customer behavior have strong influence over search results, it becomes increasingly important to account for SEO profitability. In this presentation I discuss how to measure SEO value, techniques for improving SEO campaigns, improving keyword targeting and boosting SEO profitability.

 

Location: San Jose, USA Date: April, 2009 For More Information

eMetrics Summit – Toronto

eMetrics Summit – Toronto

This presentation shows different applications of User Generate Content, its consequences, audience, and financial aspects. Two case studies were presented on how to measure UGC using text mining tools.

 

Location: Toronto, CA Date: March, 2008 For More Information

eMetrics Summit – Washington DC

eMetrics Summit – Washington DC

How can you measure User Generated Content (UGC) and decide that it is working for you? In this presentation I discuss three important categories of analysis to develop when it comes to UGC: quantity of content (increases traffic and crawlable content), content linkability (increases engagement), and content strength (content containing targeted keywords that will be crawled by search engines and indexed highly). Adding content is not enough, it is highly important to analyze how this strategy influences the site findability through search (and its quality), and the improvement in site engagement as a consequence of UGC.

 

Location: Washington DC, USA Date: October, 2007