Hey there. I’m Daniel Waisberg.

Making data available and useful at scale

I’m a Search Advocate at Google, working on Google Search Console and Google Trends. My job is part product management, part advocacy: I work with the engineering teams to lead developer-facing features (for example the URL Inspection API, the Bulk data export to BigQuery, the Google Trends API) and I educate professionals on how to use them, through documentation, conference talks, and two YouTube series.

Most of what I do comes back to the same thing: making data available and useful at scale. Finding the right data for the right question, then presenting it so that someone can act on it. That’s been the through-line since my master’s thesis, which used Markov chains to model how people move through websites — pages as states, visits as transitions. Twenty years later, it’s still roughly the problem I work on.

A citizen of the galaxy

I grew up in Brazil, in a big little town called Belo Horizonte. It’s not by the sea, but it has beautiful mountains and waterfalls.

After my BA I moved to Israel for a M.Sc. in Operations Research at Tel Aviv University, and stayed for ten years. In 2013 I moved to the UK to join the Google Analytics team, and spent six years enjoying Cambridge and London and all their parks and bookshops. In 2019 I moved back to Tel Aviv for the Google Search team; I adore that city and can’t get enough of it. Since 2023 I’ve lived in Zürich, which is quiet, civilized and beautiful.

I work in Portuguese, Hebrew, English and Spanish (hopefully one day in German too!), and present at conferences in all of them - which is less a party trick than a way of noticing that the same idea needs to be framed differently depending on who’s in the room.

I have four lovely children: the funniest, smartest, coolest, and cutest people I know. 🤍

Where to go from here

Work — twenty years of making data useful, from a first job discovering that web analytics existed, through founding and selling a business, to thirteen years at Google.

Writing — a book with Wiley, official Google Search documentation, and over a hundred articles.

Speaking — over 100 conferences in four languages, and two YouTube series.

Data — dashboards built from public datasets, on subjects that affect people’s lives.