Speaking

I’ve presented at over 100 conferences around the world, to rooms ranging from a few dozen people to more than a thousand. Depending on where in the world you catch me, you’ll hear my presentation in Portuguese, Hebrew, English, or Spanish.

Most of what I do is explaining technical things to people who need to act on them — search professionals, journalists, marketers, researchers. My goal is to make sure people leave my presentations able to do something they couldn’t do before.

YouTube series

I’ve produced two series from scratch: writing, presenting, and shaping them end to end.

Search Console Training

With over 8 million views, this series includes 29 videos across three yearly seasons, and the goal is to help search professionals get started with Google Search Console - optimizing how their sites appear in Google Search and growing organic traffic. The series is part of Google’s official Search documentation.

Google Trends Tutorials

With over 1 million views, this series explores the universe of Google Search and YouTube (how meta!) trends and what they reveal about current events, cultural trends, and consumer behaviour. Built with real world examples, aimed at journalists, SEOs, researchers, and marketers deciding how to shape their online strategy.

Conferences

Over two decades I’ve spoken at events in 20 cities across four continents, covering search, analytics, data visualization, and how organisations actually make decisions with data.

Working in four languages

Portuguese, Hebrew, English, and Spanish — I present in all of them.

It’s a practical consequence of a career spent in four countries: Brazil, Israel, the United Kingdom, and now Switzerland. It means I can take the same material to São Paulo, Tel Aviv, London, or Madrid without an interpreter, and adapt it to each audience.

Invitations

I’m open to speaking at conferences - contact details in the footer.